THE NATIONAL COMMITTEE TO PRESERVE SOCIAL SECURITY & MEDICARE
~ Trusted ~ Independent ~ Effective ~
October 11, 2011
Cutting Medicare, Medicaid and Social Security is NOT Fiscal Responsibility
A six-figure radio ad buy, part of the “Hands Off –No Cuts Campaign” sponsored by The National Committee to Preserve Social Security and Medicare (NCPSSM) will launch on six radio stations, including Spanish language radio, throughout the Washington, D.C. metro area beginning this week.
“This ad campaign reminds members of Congress that Americans do not support trading away Social Security, Medicare and Medicaid’s life-saving benefits in another version of ‘Let’s Make a Deal’ Washington-style. The vast majority of Americans of all political persuasions do not want to balance the budget by cutting Medicare or Social Security because they know they’ve funded these programs, which serve as lifelines to millions still reeling in this economy. They also know targeting middle-class Americans, who’ve already borne the burden of an economic collapse they didn’t create, is not shared sacrifice by any definition.” Max Richtman, President/CEO
This latest round of ads is part of a multi-million dollar effort to mobilize and inform older Americans about the Congressional Super Committee’s ongoing budget debate in Washington and the threatened cuts to programs which are relied upon by virtually every American family. Other elements of the effort include:
- Mobile Billboards. The National Committee’s mobile billboards continue to roll in DC this week promoting the No Cuts message over every mile of official Washington – from Capitol Hill to the White House and beyond – with a high visibility message that can’t be ignored.
- Phone Calls. A second call-in campaign to Congress begins this week. More than 32,000 calls to Member’s offices were made in the first phone mobilization campaign and even more calls will flood the Capitol beginning this week.
- Grassroots Campaign. Activists are holding rallies and meetings at Congressional District offices, community centers and public events. Grassroots volunteers are also meeting with their congressional members one-on-one reminding them that cutting benefits to middle-class Americans is not fiscal responsibility.
- Television ads. A new six-figure television ad campaign will launch this month on major cable and broadcast networks including NBC, CBS, Fox , MSNBC and CNN reminding Congress of Americans broad opposition to cutting Social Security, Medicare and Medicaid to balance the budget.
- Congressional District Radio Ads in targeted markets will bring the Hands Off-No Cuts message directly to voters and their elected leaders across the nation.
The National Committee, a nonprofit, nonpartisan organization acts in the interests of its membership through advocacy, education, services, grassroots efforts and the leadership of the Board of Directors and professional staff. The work of the National Committee is directed toward developing better-informed citizens and voters.
Pamela Causey 202-216-8378/202-236-2123
Kim Wright 202-216-8414