Cutting Medicare, Medicaid and Social Security is NOT Fiscal Responsibility Today we've launched a new  six-figure radio ad buy,  as part of the “Hands Off –No Cuts Campaign” .  Six radio stations, including Spanish language radio, will run the ad throughout the Washington, D.C. metro area. We've also gotten some attention in the press this week.  USA Today highlighted the grassroots work done by our activists in their interview with Sam Burnett, a retired school administrator from Toledo. Roll Call had this photo of our Hands Off-No Cuts Truck with our favorite headline to date:  "Hounded by Ads" .   That's just how we want Members of Congress to feel! The New York Times did a piece on the Super Committee's super secrecy and talked to Max Richtman, our President/CEO, about the flawed process. And here's what Max had to say today about our radio ad campaign kickoff: “This ad campaign reminds members of  Congress that Americans do not support trading away Social Security, Medicare and Medicaid’s life-saving benefits in another version of ‘Let’s Make a Deal’ Washington-style. The vast majority of Americans of all political persuasions do not want to balance the budget by cutting Medicare or Social Security because they know they’ve funded these programs, which serve as lifelines to millions still reeling in this economy. They also know targeting middle-class Americans, who’ve already borne the burden of an economic collapse they didn’t create, is not shared sacrifice by any definition.” Max Richtman, President/CEO This latest round of ads is part of our multi-million dollar effort to mobilize and inform older Americans about the Congressional Super Committee’s ongoing budget debate in Washington and the threatened cuts to programs which are relied upon by virtually every American family.  Other elements of the effort include:
  • Mobile Billboards. The National Committee’s mobile billboards continue to roll in DC this week promoting the No Cuts message over every mile of official Washington—from Capitol Hill to the White House and beyond—with a high visibility message that can’t be ignored.
  • Phone Calls. A second call-in campaign to Congress begins this week.  More than 32,000 calls to Member’s offices were made in the first phone mobilization campaign and even more calls will flood the Capitol beginning this week.
  • Grassroots Campaign. Activists are holding rallies and meetings at Congressional District offices, community centers and public events.  Grassroots volunteers are also meeting with their congressional members one-on-one reminding them that cutting benefits to middle-class Americans is not fiscal responsibility.
  • Television ads.  A new six-figure television ad campaign will launch this month on major cable and broadcast networks including NBC, CBS, Fox , MSNBC and CNN reminding Congress of Americans broad opposition to cutting Social Security, Medicare and Medicaid to balance the budget.
  • Congressional District Radio Ads in targeted markets will bring the Hands Off-No Cuts message directly to voters and their elected leaders across the nation.
You can listen to the ad HERE.